Exfoliate:

When?

Once or twice a week

Why?

Exfoliation cleans your skin deeply by dislodging the impurities that clog your pores and makes your skin more receptive to skincare treatments so that they are more effective.

Technique:

After cleansing your skin with a gentle product, apply a scrub in small circular movements then rinse well.

Best Time:

At night because the regeneration of new skin cells happens in the wee hours.

Masks

When?

Once or twice a week

Why?

Masks are intensive-care products that boost the effectiveness of our regular beauty routine. They replenish the skin’s supply of water, improve its appearance, give back its softness and suppleness, and increase its resistance to aggression from external causes.

Technique:

Apply the mask to the entire face, leave it on for 5 to 10 minutes and then rinse (or massage the excess products so it is absorbed into the skin). If possible, apply your mask while you are in the bath – the heat and humidity will open your pores and stimulate the active ingredients.

Best Time:

If you apply your mask before going to bed, you can leave it on all night for maximum results.

Serum:

When?

Daily, on clean skin, before applying moisturizer

Why?

Serums are active concentrates that do several jobs, such as reinforcing the effects of the other products you apply. Since serums generally come in liquid form, the ingredients penetrate more deeply and easily, targeting specific problem areas.

Technique:

Apply a small amount to the palm of your clean hands and warm it up. Using your whole hands, apply the serum to your face, covering the targeted areas evenly and pressing it into your skin.

Finding Your Serum:

Not an easy task, but look for one that best meets your needs.

  • Glow: Choose an antioxidant serum with Vitamin C
  • Moisturize: Choose products with Hyaluronic Acid
  • Anti-Aging: Choose products with retinol (an effective anti-wrinkle ingredient) or collagen (helps reduce the appearance of wrinkles and fine lines while minimizing sagging of your skin)
  • Acne: Choose products featuring salicylic acid, which helps purify your skin’s pores.

Moisturize

When?

Every day, morning, and night

Why?

Proper moisturizing is the backbone of your beauty routine. In the mornings, it protects your skin against cold and wind so it does not dry out too much during the day. In the evenings, it helps your skin regenerate itself and create sufficient moisture supplies while you sleep.

Technique:

Spread a thin layer over your entire face after cleansing and use a little extra for the neck and décolleté areas.

Products:

A good moisturizer has three main properties: acts gently, long-lasting, and appropriate for your particular skin type.

  • Dry skin prefers moisturizers that are rich in nourishing and emollient agents and have long-lasting effects.
  • For normal to mixed skin, which produces more oil on its own, choose balms, gels, or light creams.
  • Oily skin needs specially formulated products that eliminate excess sebum, reduce the appearance of pores and minimize imperfections.